The primary opposition to ISIS thus far has been kinetic, but this paper will examine the endurance of society, narrative, and legitimacy. A critical assessment of ISIS’ past performance in Mosul and Raqqa provides a strong challenge to the plausibility of the promised future caliphate and a systematic examination of the group’s ideology shows that it is inconsistent, hypocritical, and does not represent the actual conduct of governance under ISIS. Rewriting the narrative of life under ISIS perpetuated by the group is axiomatic to its ultimate defeat. In this paper I will examine how ISIS recruits and what it claims life will be like in its universal caliphate. I will then break down these claims, and illustrate the importance of creating a factual counter narrative to prevent future radicalization.